Fresh from the garden

We just released another TV campaign for our sporty client Sporting Lokeren. It was a production mainly supported (ha ;-) by the fans of the club. It shows that there's no football without your true fanbase. "Together to the top" as they say in Lokeren.

Time for a nice stunt! For our themepark client Océade we came up with a cool idea. Since they are changing 2 old slides for 2 "state of the art" new ones it seemed pretty cool to us giving away the old slides. So Océade spread the word everyone can win his own waterslide. The only thing to do is giving the best idea what to do with it... The message was already on several media such as VTM, Kzoom, RTBF (http://www.rtbf.be/video/v_les-niouzz?id=1403253&category=jeunesse) and Ketnet (http://karrewiet.ketnet.be/ketnet/subsites/karrewiet/html/nieuws/2011/no...).

We just launched the "New Deal" campaign for our client Marmo/De Bruycker featuring a new approach towards the food service markets. Wondergarden created a website (http://www.debruyckernewdeal.be), a DM campaign DM campaign , promotional materials and a stand designed for Horeca Expo .

Brewery Van Steenberge goes online!
We just launched a barrel of websites such as www.vansteenberge.com, www.guldendraak.be, www.Augustijn.be but also for each beer its own Facebook page :
www.facebook.com/pages/Piraat/149796165033363, www.facebook.com/pages/Augustijn/147619151930786, www.facebook.com/pages/Gulden-Draak/116717418378315.
And to complete this online blitzkrieg we just launched a worldwide search for the Gulden Draak Ambassador . This lucky person becomes for 1 year the ambassador for the brand and will be invited for a VIP trip to the land of Beer, Belgium. If you think you are our man/woman : just check out http://ambassadeur.guldendraak.be/

Today is called "Dag zonder onderbroek" but what's a world without sexy underwear?... So we created for Sapph, the most sexy lingerie in the world, a nice toptopical campaign. A teasing radiocommercial on Stubru and print in Metro combined with small PR was our answer to the Gaia Campaign.

Wondergarden looks much brighter at things now. Thanks to our new client Silhouette, the designer brand for glasses.
Silhouette started this year a worldwide campaign featuring Nadia Auerman and Helena Christensen and for the belgian campaign
Wondergarden will do media planning and buying as well as the creative part of the campaign. Looks good ;-)

Sodastream, the fun brand for creating your own sodadrinks, has signed Geena Lisa. She will be ambassador for the brand for all campaigning, POS, events, online communication and PR-activities. As "a responsable mother" she doesn't use any PET-bottles anymore but brews her own lemonades with SodaStream. First campaigns may be expected around may. Stay updated on our Facebookpage www.facebook.com/profile.php?id=1256473899#!/ILoveSodaStream

Today's Cheese Day. Together with Oudendijk we created a special day called "Dag van de Kaas". Along the whole country different ations will take place. We'll have Cheeseleaders doing their thang, we will be sampling tons of free Oudendijk cheese and there will be an exclusive 'exit' on the A12, oh and we have a giant picnic in Gent for the "street cleaning team". All of that backboned by a radiocampaign, printcampaign and online fuzz and buzz. We also feature Yanaika Skrzyskowiak, chef of Exquisa Hasselt to be the godmother of this edition. She created exquisite recipes and will do a "tour de Belgique". The latest on "Dag van de Kaas" you can find on www.dagvandekaas.be

After a year hard work, designing and finetuning by a select team of online specialists in cooporation with the Krëfel marketing team Wondergarden is very proud to announce the launch of the new Krëfel website. Check out www.krefel.be and you'll find a fresh design in combination with a state of the art e-commerce platform.

3 years ago on february 28th Wondergarden was born. No clients at that time but a clear vision how to service them. 3 years later Wondergarden is creating magic for dozens of clients wich makes us very happy Gardeners. Especially for those clients who are the reason of our existence we created something personal and yummie, the Wondergnome . A solid chocolate gardengnome with a personal message, Happy Wonderday to you, Wondergarden.

Social Media is everywhere, also in the biggest sliding park in Belgium, Océade. Wondergarden started accounts on Youtube, Facebook, Netlog and Garagetv to create interaction between fans of the brand and to build a community of waterlovers.
As today over more than 12.000 fans have joined the Océade-community and they are still growing day by day. To kick off 2011 in style we launched "Saturday Slide Fever" a special saturday where visitors can film their "best slide" and post it on the web. Soon a new attraction will open and Easter will be something special...

Last year Wondergarden was asked to position the new Zelfbouwmarkt. More female, bigger and more fun and most of all uncomparable with other DIY-shops. Last week the new corporate ID was revealed together with the launch of the brand new Zelfbouwmarkt. More than 5000 square meters of interior and DIY fun offer a new style of shopping experience. By the end of this month a massive advertising campaign will launch featuring a stopmotion TVspot and a radiospot with a lot of singing in it :-)

Yes, we are happy set of gardeners. 2010 was a funky gardalicious year :-)
have a small look at this fabtastic year!
A very special thanx to all our clients who believe in the power of the Garden!
Happy Newyear ;-)

For Domo Elektro we just launched a very cool Christmas Campaign. On http://www.dekeukenprins.be and http://www.princedesfourneaux.be there's the brand activation "Win een Keukenprins". What's it all about? Buy a Domo product, sign in on the website and maybe next year our Keukenprins will be cooking at your place for you and some friends. A complete menu drinks and cleaning up included! Fairytales still exist ;-)

We took the test : What are the qualities for a good pair of trousers? The answer resulted in a new campaign for e5 mode. This campaign promotes their "Buy 2 pants and get the 3rd free" Action. We created a clear commercial that will be aired on Radio 2 and Nostalgie. There's also DM and POS for the shops.

With a giant scream "Altijd goed gevonden" www.bobbo.be launched itself into the internetjungle. Bobbo (the Happy Monkey) is the clever project from a group of online wizzards en will compete with popular sites such as Kapaza and 2dehands. Wondergarden designed the corporate guidelines, logo and visual elements as well as the online strategy.

We drink to our new client Brouwerij Van Steenberge! Brewing fine beers such as Piraat, Gulden Draak and Augustijn they were in need for a solid communication partner. We will combine SEM with the more traditional parts of the communication mix (POS, field, promo,...) and packaging. We started several Facebookpages for their brands with a variety of small actions. We just finished a refreshing one : Win 1 year Augustijn . For the upcoming Horeca Expo we are developping a spectacular item. More to come...
Gulden Draak will be an international story. Also more to come... :-)

Message on a Soda-bottle, that’s what Wondergarden’s new integrated campaign for SodaStream is called. With this campaign including VTM Kazoom VTM Kazoom , online media (website, Facebook, Netlog, e-mailings…), POS (Krëfel, Carrefour, Eldi, Vandenborre, Colruyt...) and PR, the world leader in home made soda drinks stimulates youngers to create a cool design for the bottles in witch you prepare the drinks. Winners get a Limo-Limo Party or SodaStream treasuries full of party stuff. Since you keep using the same bottle to prepare the drinks and since you don’t have to go to the supermarket all the time, SodaStream is a green brand as well. So this green thought can be an inspiration for the young designers. Geena Lisa, Jill Peeters and Tatiana Silva will be judging the designs. Visit the action site now on www.messageonasodabottle.be!

Our cheese client Oudendijk asked for a lean and mean idea that would produce rumour around the brand and national PR. We came up with the simple idea of launching National Cheeseday (www.dagvandekaas.be). To celebrate this tasty day we broke the world record largest cheese sculpture (till today an american record of 1200 pounds of Cheddar cheese) but since today 2120 pounds of Oudendijk Millennium cheese. the whole campaign was supported by a radio campaign (Q & Joe FM) and a special cheese-issue of De Zondag (Kaaskrant op Pasen). There was a massive online coverage (PR, blogs, fora, FB, Netlog, etc...) as well as a top of the rock PR rollout. Our record was covered in national media (online, print, radio, TV, ...) thanks to our solid partner RCA PR.

Wondergarden keeps innovating. Today the garden is not only a full service agency, but developed into a proper, independent media agency as well. Gaëtan Geerkens: “Clients such as Keukenhuis, Oudendijk, Kneipp and Domo Elektro already opted months ago for an integrated approach. So we serve them with media planning, media buying and classical agency tasks like strategy, creation and production. But now, with E5 Mode and Asap.be, we’ve just welcomed our first client strictly for media. So you don’t necessarily have to be a client of the advertising agency Wondergarden in order to enjoy the delights of the media agency Wondergarden or vice versa. Our media clients can expect an optimal media mix and the sharpest conditions without being charged success fees. You just pay for the added value.” Wondergarden is a CIM-member with an official CER authorization.

To celebrate their 10th anniversary, asked Wondergarden to create a conceptual, editorial and graphical approach for the anniversary edition of the magazine. Subject was the future of the working environment. We designed the magazine cover (using a fifth, silver colour) and created some buzz via online banners, newsletters, a Bizz Quiz on Facebook and a classical media campaign in print media (Knack, Trends, Vif, Sport, Datanews), on radio (Radio 1) and TV (Kanaal Z). We also came up with some goodies for their birthday party at Living Tomorrow.

At this very moment, we’re creating new communicational delights for Radio Nostalgie, Bizz, Keukenhuis (featuring SieMatic and AEG) and Soda-Club. Plus we make sure that meat specialist Marmo will shine at Horeca Expo.

July equals sales. This month, we organised no less than 4 sales campaigns (Primo, InterieurPLUS, Keukenhuis and Slaapwel). Start loading your shopping bags now!

Our client Oudendijk, producer of the most delicious Gouda cheese, asked us to launch their top product Graskaas Primeur. We organised tastings on various locations in Flanders and organised the cheerful entrance of the Graskaas Primeur at the Grote Markt in Antwerp, of which we made a little promotional film. We also did radio (Q-Music), print (Metro) and created some online traffic builders to www.oudendijk.be. The campaign received quite a lot of free publicity. More later!

Wie wordt de megamama van Vlaanderen? We created this feel good campaign for Domo around mother’s day. At www.megamama.be, mums can enrol themselves for this competition. The winner gets a dinner and a cooking class by Piet Huysentruyt, a complete household set by Domo, a beauty make over and a photo shoot in weekly magazine TV Familie. The judges are no less than Tante Kaat, VTM’s Supernanny and weatherwoman Jill Peeters. Go mums!

It’s our birthday. We are one! In this first year, we found our name and our visual identity. But more important, we sharpened our very own vision of effective postmodern communication. And most importantly, it would not have been possible without our dear clients. Cake for everyone!

Media agency Schreiner en Van Bokkel friendly asked us to come up with a new name and visual identity. We suggested “Mundomedia”, since the media world is becoming a global, community driven village. Check their new visual identity on www.mundomedia.be.

Wondergarden assisted the Belgian launch of L’Officiel, a respected high-end French based fashion magazine. The cover of the magazine featured Flemish top model Elise Crombez. Following a competition, editor Niche Publishers asked Wondergarden to develop a few cutting edge, launch activating ambient campaigns. Some snappy city guerrilla in Antwerp, a mini campaign on JIMtv and a smart public relations approach did the job.

Following a creative competition, P-magazine gave Wondergarden a go to promote their annual, babe overloaded ski holiday in Italy. The TV commercial will appear on MTV, TMF, JIMtv, 2Be and VT4. Of course, the tunes and jingles will be written, performed and produced by our in house composer. The ads will appear in P, Ché, Motoren & Toerisme, Motorwereld, Chief, Het Nieuwsblad, Het Laatste Nieuws and Clickx. A mini site will be created as well.

Keukenhuis is a high-end kitchen retailer with shops in Aartselaar, Merksem and Ghent. They entered our garden for all the right reasons. We took care of their complete communication and media, both online and offline. This month, we kick off with a rebranded brochure and a renewed website. Later on, we’ll have an activating campaign promoting the website and we’ll do a direct mailing for B2B. We will also handle with the opening of the largest Belgian kitchen store (2,400m2) in Ghent. On top of that, Keukenhuis will open an exclusive shop-within-a-shop for SieMatic. www.keukenhuis.be

Clients are finding their way to the Wondergarden. Ringtones provider Funmobile wants us for our new, inventive insights concerning both media and creation. Campaigning starts this summer! Sports retailer Primo rung our bell as well. Expect some toptopicals, a serious sales campaign and, most of all, mountains of POS-work.