Together with our client Kneipp, the leading name in bathing and shower grooming, we wanted to know everything about your bathroom secrets. So we set up a voyeuristic survey on www.badkamergeheimen.be and www.secretsdesalledebain.be, and promoted it via De Zondag, Libelle, Femmes d’Aujourd’hui, online banners and POS stuff in beauty shops. The outcome of the survey revealed many funny fait divers that generated a lot of free publicity in the press. Some people even admitted taking a bath with their pets. The campaign also involved bathroom door hangers.

Ambient communication
At the beginning of the Flemish political season, we wished our politicians (such as Ingrid Lieten en Joke Schauvlieghe) a fresh start by handing over some Kneipp products.