For Nostalgie, we went back to the very basics of radio: you have to turn it on! We made a commercial in which various people in various places make a strange move pointing their forefinger in the direction of an imaginary on/off button. The spot was shown in cinema theatres, on all regional TV channels and on Vitaya. Radio Nostalgie is already an established household name in the French speaking part of Belgium, but recently it also became a fast grower in Flanders (from 3 up to 6% market share!).