For top notch cheese brand Oudendijk, we set a new world record in cheese sculpting. In Ostend, a bunch of artists created a 2.200 lbs (1.000 kg!) heavy masterpiece of cheese featuring famous mice such as Mikey Mouse and Tom’s recurring opponent Jerry. The attempt was webcasted live on www.dagvandekaas.be (+10.000 visitors). We turned De Zondag into De Kaaskrant , recorded some funny radio commercials and involved social media to give it some rumour. The event was covered more than 200 times in the press and made it to VTM Nieuws and every single national radio station. Oudendijk got a return on investment of +400%.